Xiaomi SUV to Launch in Q1 2025?
Recently, media reports have revealed that Xiaomi’s second car model, an SUV codenamed MX11, is set to debut in the first quarter of 2025. Additionally, the production version of the Xiaomi SU7 Ultra is scheduled for release in March 2025.
According to an internal Xiaomi source, the SUV will be unveiled in February or March. However, another insider suggests that the SUV’s launch will align with the SU7’s release schedule. The SU7 was unveiled on March 28 earlier this year and began deliveries just days later.
Although officially described as an SUV, the vehicle’s understated style has led many online commentators to note its resemblance to the Ferrari Purosangue. Nonetheless, the new model inherits several design elements from the SU7, such as its headlights, continuous tail lamps, frameless doors, and semi-concealed door handles.
While various renderings of the vehicle have emerged, spy photos show that the test model remains heavily camouflaged. Recently, a video surfaced on Weibo showing Xiaomi CEO Lei Jun personally test-driving the SUV on a highway, sparking high anticipation among fans.
Leaked interior images indicate significant differences in the dashboard design compared to the Xiaomi SU7. In the SU7, a vertical row of buttons near the driver controls features like the spoiler and air suspension. However, the SUV omits these, featuring only a wireless phone charger, cup holders, and a central armrest with a storage compartment.
Xiaomi is expected to adopt a pricing strategy similar to that of the SU7 for the new SUV. The sedan’s starting price was deliberately set below that of Tesla’s Model 3 Standard Range, aligning with the Pro variant’s starting price while the Max variant exceeded it. Similarly, the SUV’s price is likely to rival that of the Tesla Model Y, with an estimated starting price of around 300,000 RMB. Compared to competing models with similar features and performance, the SUV is expected to retain a competitive edge.
Xiaomi is currently working around the clock to complete the second phase (F2) of its factory. However, it is estimated that the facility won’t be operational until the summer of 2025. For now, the first phase (F1) is operating on a two-shift system to meet SU7 production demands, but capacity is nearing its limit. This could pose challenges for the SUV’s timely launch in Q1 2025.
From a market perspective, the Xiaomi SUV is expected to outperform the SU7 in sales. According to Xiaomi’s plans, once the second-phase factory becomes operational, the company’s two facilities will have a combined annual production capacity of 300,000 vehicles, providing a strong foundation for future growth.
