On May 15th, Xiaomi Group’s Chairman Lei Jun announced the latest progress of Xiaomi Auto on social media, revealing that over ten thousand units of the Xiaomi SU7 have been delivered. Lei Jun stated that the company is continuing to expand production capacity to ensure the delivery of 100,000 units this year. Currently, the Xiaomi SU7 is trending online, boasting an impressive design that caters to the smart needs of tech enthusiasts and everyday users alike. With multiple configurations and features available,the burning question on everyone’s mind is: what is the discount price for all configurations of the Xiaomi SU7? Whether you are eyeing the Basic version or the Max version, securing the best deal can significantly influence your purchasing decision. Let’s delve into the comparisons of each configuration of the Xiaomi SU7 and uncover the most attractive prices for each.
Instant Hit Upon Launch
The Xiaomi SU7, Xiaomi’s first electric car, was officially released on March 28th. The model offers three configuration options: Xiaomi SU7, Xiaomi SU7 Pro, and Xiaomi SU7 Max, with starting prices of $31,420, $35,270, and $42,190 respectively. Within just 27 minutes after the launch event, pre-orders exceeded 50,000 units.
| The Xiaomi SU7 offers three models: | Length × Width × Height (mm) | Motor | Range (km) | 0-100 km/h Acceleration Time (s) |
|---|---|---|---|---|
| Xiaomi SU7 | 4997x1963x1455 | 220(299Ps) | 700 | 5.28 |
| Xiaomi SU7 Pro | 4997x1963x1455 | 220(299Ps) | 830 | 5.7 |
| Xiaomi SU7 Max | 4997x1963x1440 | 495(673Ps) | 800 | 2.78 |
With its distinctive design, performance configurations, and brand appeal, the Xiaomi SU7 has maintained high popularity. From March 12th, when the brand officially announced the launch date of the Xiaomi SU7, to the final launch on the evening of March 28th, Lei Jun’s personal Weibo activity significantly increased, with dozens of posts about the new car intensively promoting its release.
It is understood that the Xiaomi SU7 Founders Edition began delivery on April 3rd; the Standard Edition and Max Edition started delivery on April 18th. By April 25th, at the Xiaomi Auto press conference at the 2024 Beijing International Auto Show, Lei Jun announced that 75,723 units had been locked in within 28 days of the official launch, with 5,781 units already delivered. Additionally, on second-hand trading platforms, several sellers were reselling SU7 Founders Edition orders, targeting consumers who missed out on the initial orders but wanted to be the first owners of this model. Each order was priced at around 5,000 yuan, with higher resale prices for earlier order dates.
To improve delivery speed and quality, Xiaomi Auto announced a comprehensive acceleration in site selection and store openings. By the end of 2024, Xiaomi Auto sales and service outlets are expected to cover all provincial-level administrative regions nationwide, with plans to open 219 sales stores in 46 cities and 139 service centers in 82 cities.
Entering the Capacity Acceleration Phase
In March this year, Xiaomi invested over 5 billion yuan in an auto factory located in Beijing, with key processes 100% automated and over 700 robots introduced. The Xiaomi Beijing factory plans to start a double-shift mode from June, increasing daily production time from 8 hours to 16 hours, which is expected to boost monthly production to 20,000 units. Meanwhile, the second phase of the Xiaomi Auto factory in the Fangxindian Village area has entered the demolition stage, with new factory construction progressing.
According to media reports, Xiaomi Auto is actively cooperating closely with upstream suppliers to seek a substantial increase in the supply of components to meet the rapidly growing market demand.
Quality Assurance is Key
Since its release, the Xiaomi SU7 has sparked continuous discussion, with positive information such as sales data, endurance test data, and lap times, as well as negative information like rusting brake discs and accusations of copying the Porsche Taycan’s design.The discussion about the issue has remained highly active on social media.
As a new entrant in the automotive manufacturing industry, Xiaomi Auto must not only further enhance production capacity and strengthen technological research and development but also strictly control quality, optimize product design, and improve service levels to ensure sustained efforts on both the supply and demand sides.
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